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Using Social Media as a Learning Strategy

As some of you know, I work for a vaccines manufacturing organization. Our primary training content is scientific in nature; however, topics like vaccine hesitancy and public healthcare approaches to vaccination are also extremely important. And, while these topics can be trained using classroom/ virtual lectures with an SME, they are more impactful if subjective social viewpoints can be included in the training along with objective clinical data.

Project: Develop virtual learning strategy for the topic: Government Approaches to Vaccination Against Mosquito-borne Diseases
Opportunity: Include a social component that supports:

  • Appreciation of the social nature of vaccines
  • Discussions among learners from different countries in a virtual environment
  • Use of impactful visual resources to reinforce and remember learning

Learning Strategy: By using our internal Yammer channel, we started a “Picture Worth a Thousand Words” campaign for this training. As pre-work, learners were invited to share pictures of vaccination approaches from their respective countries. Learner engagement exceeded our expectations! Submissions included public health messages and advertisements in local languages, pictures of locally designed mosquito traps and protection methods against mosquito borne diseases, local newspaper reports, and personal stories from patients and vaccination staff. The Learning Journey therefore comprised not just of a formal virtual session with an SME, but also brief presentation based on submissions from each country, comparing and discussing the vaccination approaches from respective governments, economic implications, etc. The participants of the Yammer Campaign were also recognized during the training session.

Takeaway: We received very positive feedback about this social media campaign. Learners were motivated to research the subject matter before the training and to share their findings with each other. They participated actively in discussion and reflection during the training. Last, they learned from each other using memorable images as a study resource. This social media campaign was engaging and impactful and convinced me of the impact of social media in training.

Categories: IRL Projects Tried & Tested

Swati Sengupta

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